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Website - does my business need one?

Date: 05/10/2018

Absolutely! A website can do what social media cannot offer. In today’s digital world, a prominent online presence can help you grow your business, while also providing current customers with access to information on its products and services at any time. By placing a link of your website on your business card or social network, you are giving potential customers a chance to find out more about your company and offerings. More importantly, a good website helps to increase customer experience where it incites a sense of familiarity and belonging towards a company. The more potential customers know about your company, products and services, the more confident they are to make a purchase from you.

Now that we know why it’s good to have one, what exactly is a website?


A website is a set of related web pages located under a single domain name. An example for a domain name is www.yourcompanyname.com but there are many endings to choose from nowadays as for example .net, .de, .org, .biz. and even .xyz. In order to give your website a professional feel, it may be more suitable to choose a domain with a common ending as opposed to .xyz or .biz as some spam filters may classify this as an unsafe website or spam.

The central page of a website is called a home page – this is usually the first page people see when they visit a website. The other pages are subpages or often simply refer to as web page. A website almost always has common structure: Header, Body and Footer. A header is usually where the logo and tabs of web pages are located, the Body would be the copy writing content whereas the Footer are often where the quick links to the web pages or contents of the website are placed.

A website can be static or dynamic. A static website contain fixed number of pages and it can feature texts, multimedia design, audio and even videos. However, unlike a dynamic website, static websites always displays the exact same content every time it’s visited until the page’s source code is changed by the website developer. A static website tends to load faster as the contents are fixed, lighter and leaner. It also does not require a high performance web server to host it. For most businesses, static website are considered to be sufficient.

A dynamic website on the other hand is more complex. The web page contents changes while the page is viewed. Think websites such as e-commerce, social networking sites or even e-government sites. Dynamic websites are capable of producing different content for different visitors. For example, when visiting an e-commerce site, it can tell that you are visitor from Brunei and will ask if you wish to be directed to a site suitable for your country region. This increases viewer engagement and improves the overall customer experience. However, a dynamic website is not necessarily better than a static website. The two serve different purposes and it all depends on your business specific website needs.

If you are unsure about what type of website to choose for your business, a professional consultation with Nuara Group can help you decide. Read more here on how to get started.

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